Travis Scott continues his celebrated partnership with Jordan Brand, unveiling the Air Jordan 1 Low OG “Velvet Brown/Dark Mocha.” The highly anticipated sneaker was introduced in a whimsical commercial featuring Scott alongside basketball legend Dennis Rodman. Set in a Charlie and The Chocolate Factory-inspired “Factory,” the video offers a playful backdrop for the launch of this earthy, premium collaboration.
SNEAKERS
The sneaker showcases a rich “Velvet Brown” suede upper, complemented by dark mocha overlays. The signature reversed Swoosh, now a hallmark of Travis Scott’s designs, adds a bold touch to the lateral side. Premium materials like nubuck and suede are expected throughout, enhancing the sneaker’s overall look and feel. Subtle branding details, including Cactus Jack logos and stitched accents, round out the design, creating a piece that’s as wearable as it is collectible.
The imaginative commercial highlights the shoe’s storytelling appeal. Dennis Rodman, serving as the guide through “The Factory,” humorously explains the chocolate-inspired process behind the sneakers. From golden tickets to oversized cacti, the campaign captures the fun and creativity of Travis Scott’s approach to sneaker design. La Flame himself makes an appearance, greeting the guest with a nod to his playful persona.
Released on December 20, the sneakers sold out in a day. With its warm tones, premium construction, and clever marketing, the Air Jordan 1 Low OG “Velvet Brown” is poised to become one of the most talked-about sneaker releases of the year. Collectors and casual fans alike will appreciate the blend of innovative design and narrative-driven launch.
As Travis Scott and Jordan Brand continue their creative synergy, this release reaffirms why their collaborations remain at the forefront of sneaker culture. For those ready to step into “The Factory,” this drop promises a unique addition to any collection, blending storytelling, craftsmanship, and style in a way only Cactus Jack can deliver.
