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Nike Air DT Max ’96 “Falcons”Is a Tribute to Coach Prime

Celebrating Deion Sanders’ legacy with an iconic Atlanta Falcons-inspired colorway.

Nike Coach Prime
© Nike

Nike brings a nostalgic touch to sneakerheads and sports enthusiasts alike with the release of the Air DT Max ’96 “Falcons,” celebrating the iconic career of Deion Sanders, also known as Coach Prime. This latest release draws inspiration from Sanders’ early years in the NFL with the Atlanta Falcons, echoing the team’s color palette while embodying his inimitable persona.

SNEAKERS

The Nike Air DT Max ’96 “Falcons” flaunts a bold combination of black, anthracite grey, metallic silver, and fire red—a colorway that instantly calls to mind the Atlanta Falcons’ jerseys during Sanders’ prime years. The striking white branding and accents on the midsole and Max Air unit create a sharp contrast, emphasizing the classic 90s aesthetic that made the original DT Max one of the most memorable trainers of its time. The large “21” emblazoned on the heel is a fitting tribute to Sanders’ jersey number, making the sneaker feel as personal as it is iconic.

© Nike

The upper of the shoe maintains the aggressive look that made it stand out in the mid-90s. With a combination of synthetic leather and mesh panels, the sneaker remains true to its original blueprint, blending bold zigzag lines with textures that are both rugged and refined. These details, alongside the anthracite overlays, help create an appearance that’s loud yet cohesive—a perfect fit for a player as dynamic as Deion Sanders.

The Max Air cushioning is where the performance features shine, providing the same impact absorption and comfort that the Air DT Max was known for during its peak. The outsole, featuring Sanders-inspired design elements, not only gives a nod to his flamboyant persona but also enhances traction—a detail that emphasizes its roots in performance sportswear. While the shoe’s retro styling may not compete with today’s streamlined running models, it delivers solid comfort for casual wear.

Nike Coach Prime
© Nike

For sneaker fans, the Air DT Max ’96 “Falcons” delivers an unbeatable mix of nostalgia and style. The bold colorway, classic detailing, and unmistakable “21” on the heel all pay homage to Sanders’ time with the Falcons, reminding fans of the gridiron legend’s impact not just on the field, but also on sports culture. It’s a shoe that speaks to the era of multi-sport athletes who transcended their playing careers, and Nike has successfully encapsulated that spirit with this release.

The Nike Air DT Max ’96 “Falcons” is slated to drop on November 1, 2024, with a price tag of $170 USD. Whether you’re an admirer of Deion Sanders, a fan of 90s Nike design, or simply someone who loves a bold sneaker, this release is one to watch. Available at Nike and select retailers, it’s a tribute to an athlete who defined versatility, style, and swagger in equal measure

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Written by Katarina Doric

MMSCENE PORTRAITS: Marko, Matija and Kosta by Miomir Milic