The Slowear Group, known for its brands Incotex, Zanone, Montedoro, and Glanshirt, introduced their Spring Summer 2025 collection themed “New Escapism” at Milan Fashion Week. Amidst daily challenges and fluid boundaries, modern men seek security and a unique expression of their individuality through their clothing. Inspired by this vision, Slowear has created a collection that centers around escapism, freedom, and a forward-looking attitude.
Building on the foundation set by the Fall Winter 2024 collection, the SS25 lineup evolves this concept into a cohesive narrative, organized into four distinct wardrobes. Each wardrobe narrates a seasonal journey, showing the adaptability and transformation of modern men’s fashion. High-quality materials are central to this collection, featuring rich, textured, and three-dimensional weaves that emphasize both durability and uniqueness. The color palette includes natural and delicate pastel tones, accentuating the fabric’s texture.
The collection introduces three special projects, continuing the exploration of Modern Tailoring from the previous season. A standout example is the casual suit by Incotex, featuring a dropped shoulder blazer that can be paired with tapered-fit trousers or a refined, tailored model. Slowear also presents a “superlight” selection of garments made from ultra-lightweight fabrics, including technical, barely perceptible cottons. These pieces offer a natural yet highly functional feel, embodying the concepts of freedom and escapism from traditional tailoring.
Another highlight is the Urban Cycling capsule collection, which blends technicality and performance with style. This collection features easy-care technical fabrics and anti-fold details like reflective or elastic bands on the leg cuffs. Explore the collection in the Gallery below:
