Fashion brand ZARA unveiled its Spring Summer 2024 Studio Collection with a campaign titled “The Rehearsal” starring model and dancer Toon Lobach captured by fashion photographer Annemarieke Van Drimmelen, and filmed by creative director Fabien Baron. In charge of styling was Karl Templer, with set design from Jean-Hugues de Chatillon, casting direction by Ashley Brokaw, and production by Northsix Paris. Beauty is work of hair stylist Paul Hanlon, and makeup artist Jennifer Bradburn.
The Zara Man Spring Summer 2024 Studio Collection boldly navigates the intersection of adventure and romance in menswear, drawing inspiration from the distinguished elegance of figures such as Charles Baudelaire and Roberto Bolle. This season, the focus is on the aesthetic of the international wanderer, fusing botanical prints, aged textures, and a dash of mystique in its newest creations.
Botanical print satins are a highlight, adding a splash of vibrancy and contrasted sharply with the rugged charm of weathered cottons. These fabrics are perfectly paired with the earthy tones of fisherman’s sandals and suede chukka-style oxfords, striking a fine balance between polished and unrefined styles.
Translucent Henley shirts offer a glimpse into the collection’s more delicate and open nature, while accessories like talismanic jewelry and deconstructed cravats weave in personal, almost mystical elements. These pieces are crucial, adding depth and nuance to the narrative of exploration and deep feeling the collection portrays.
The designs prioritize ease and fluidity, with garments like hand-illustrated bowling shirts, top-stitched artist jackets, drop-pleat tailored pants, and fold-waist chinos crafted to drape comfortably over the body. This approach to design aim for aesthetic appeal but it also fosters a dynamic way of personal expression that keeps pace with contemporary rhythms.
Through the Spring Summer 2024 Studio Man Collection, Zara demonstrates its commitment to pushing menswear forward in a way that is both expressive and pragmatic. By blending together a rich mix of inspirations and textures, Zara encourages men to embark on a journey of style that is as introspective as it is expressive. This collection is a narrative of adventure, romance, and the unending search for a deeper, more genuine sense of self.
