Rains embarks on an exploration of water’s essence, embodying the confidence of a wardrobe that fully embraces it in their Spring-Summer 2024 collection, aptly named ‘Drenched.’ This collection seamlessly combines innovative textiles with contemporary Scandinavian design, resulting in spirited and functional clothing that is deeply influenced by the beauty of rainfall.
SPRING SUMMER 2024 COLLECTIONS
The concept of contrast takes center stage in Rains’ creative journey, as they carve out new territories within their waterproof DNA, creating ample space for experimentation and growth.
As the audience assembles in a setting far removed from water, they are immersed in a captivating soundscape that echoes the drips, ripples, and cascades of water. The air is filled with resonant piano notes, skillfully composed by Danish artist Frederik Valentin, evoking the ethereal ambiance of rainfall.
The show begins with a striking opening ensemble that pays homage to Rains’ iconic rainwear silhouettes. Models make their entrance into the dry show space, resembling figures emerging from a downpour, their hair saturated and their skin adorned with surreal raindrop motifs. The atmosphere is focused, drawing everyone’s attention to the electrifying energy emanating from the runway.
Rains’ deep connection with rainwater is woven throughout the ‘Drenched’ collection, evident in its visual language and conceptual foundation. The initial chapter of the collection draws inspiration from a retrospective exploration of the timeless rain jacket. As hooded models traverse the crowd, a harmonious blend of familiarity, novelty, and refinement fills the air. Garments gracefully evolve, featuring cascading fringes that beautifully mimic the illusion of falling raindrops.
Innovative techniques and treatments undergo Rains’ signature waterproof fabrics, resulting in finishes that exude a remarkable fluidity to the touch. Some pieces manifest as though they have been drenched in water, displaying intricate textures like puckering, crinkling, and gathering. A closer examination of the accessories reveals elemental design elements, such as extended straps flowing gracefully from buckles, accentuating a captivating sense of vertical movement.
