Luxury house LOUIS VUITTON presented their Fall-Winter 2022 Generation “V” campaign lensed by fashion photographer Tyrone Lebon. In charge of creative direction were Lina Kutsovskaya and Nigo, with styling from Christine Centenera, set design by Jabez Bartlett, movement direction by Pat Boguslawski, and casting direction by Samuel Ellis Scheinman. Among the stars of the campaign are Delfin Finley, Solange Knowles, Yasiin Bey, Alton Mason, Baye Seye, Branko Roegiest, Cheikh Dia, Enzo Kobayashi, Goy Michael, Ismael Savane, Jacob Gutierrez, Jeremiah Berko Fourdjour, Kai Isaiah Jamal, Lenny Artaxe, Maurits Buysse, Mohamed Hassan, Momo Ndiaye, Omari Phipps, Orlando Medellin, Ottawa Kwami, Pierre Ramos, Razak Salifou, Rubuen Bilan-Carroll, Shawn Lun, Sunmoon Jung, Takfarines Bengana, Teo Fortin, Trystin Valentino, Yoesry Detre, and Yura Nakano.
The campaign celebrates the late designer Virgil Abloh, his unifying spirit and inclusive values. It explores the themes and messages of the eight-season arc Virgil Abloh created for Louis Vuitton.
