Discover MCM Fall Winter 2022.23 The Movement campaign featuring top model Leon Dame, joined by Ko Ga Young and Sculy Mejia, captured by fashion photographer Dan Beleiu. In charge of styling was Raphael Hirsch, with set design from Leonardo Papini, casting direction by Kyra Sophie Wilhelmseder, and production by WA GMBH. Beauty is work of hair stylist Virginie de Pinto Moreira, and makeup artist Vassilis Theotokis. The campaign fuses the dynamic energy of motorbikes with special effects inspired by the Metaverse. The collection was inspired by the culture of motorsports, youth and motion. Shades of stark blacks and deep greens merge with soft wool, mohair knits, and sleek leather.
