Italian luxury house Dolce & Gabbana presents its Fall Winter 2024-25 advertising campaign starring top model Leon Dame photographed by the legendary fashion photographer Steven Meisel. Directed by Fabien Baron, the campaign takes a minimalist approach, using black-and-white imagery to emphasize the refined elegance and craftsmanship of the collection. The stark, monochrome visuals draw attention to the essential lines and textures of the garments, creating a compelling narrative that speaks to the brand’s commitment to timeless style. In charge of styling was Karl Templer, with beauty from hair stylist Guido Palau, and makeup artist Pat McGrath.
Set in a minimalist studio, the focus is entirely on the collection’s sleek designs. Leon Dame, with his sharp, modern look, is captured in poses that highlight the interplay of light and shadow, further enhancing the luxurious feel of the pieces. The clean lines of the collection, combined with the precision of the tailoring, allow each piece to stand out against the simple backdrop, giving the viewer an intimate look at the sophistication Dolce & Gabbana brings to menswear.
This collection centers around the concept of elegance through minimalism. The use of Nero Sicilia, an intense and graphic black, is a recurring theme throughout, redefining classic masculine charm in a contemporary context. The bold use of black allows the designs to convey a sense of power and sophistication, with every detail meticulously crafted to maintain a balance between modernity and timelessness.
Dolce & Gabbana combines daytime and evening wear, showcasing versatility within the collection. Daytime pieces feature geometric cuts and modern proportions, creating sharp, tailored looks that feel both structured and effortless. As the day transitions into night, the collection transforms, with coats, jackets, and trousers adorned with sequins and stones. This adds a touch of glamour while maintaining the clean, sleek aesthetic central to the collection.
Accessories play a key role in elevating the overall look, with items like soft clutches, floral pins, and minimalistic footwear easily integrating into the broader narrative. These details enhance the collection without overpowering it, allowing the garments themselves to remain the focal point.
The ‘Black on Black’ theme throughout the collection is a statement of refined minimalism. Through innovative fabrics and bold proportions, the collection pushes boundaries while staying true to its roots. Deconstructed jackets and structured vests showcase the brand’s dedication to craftsmanship, with each garment designed to express a modern language of style that speaks to the evolving nature of menswear.
