Fashion brand HED MAYNER presented its Fall Winter 2023.24 Collection, that plays with scale and proportion, on Wednesday, January 18th, during the ongoing Paris Fashion Week. The research for the collection started with a child’s tuxedo jacket placed onto an adult body like a second skin. The elegant yet askew pieces look like they were borrowed from fathers, grandfathers, or younger brothers. The collection also includes a series of looks made in collaboration with Reebok. Israeli fashion designer reimagined Reebok’s classic sportswear wardrobe with a contemporary and authentic approach. The capsule features crispy nylons, sportswear piping details and tonal embroideries of the Reebok logo.
FALL WINTER 2023.24 COLLECTIONS
“There is an intention to go with the body and explore where and how clothes sit on it; high, narrow armholes feel snug, yet the sleeve opens up to a generous swoop. A trouser in leather or denim sits high on the waist but swings. A super voluminous suit jacket is pressed and crinkled to narrow the shoulders. High turtlenecks brush the jawline. A formal double-breasted coat is sliced into a cropped jacket and matching wrap skirt. A parka and cargo pant are really like a home – covered in multi pockets, pockets inside pockets. They have their own personae.” – from Hed Mayner
