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George Barnett Models Gucci Fall Winter 2024 Eyewear Collection

Discover Gucci’s latest campaign starring supermodel George Barnett lensed by Mario Sorrenti

Gucci Eyewear
George Barnett is the face of GUCCI Eyewear campaign, photography by Mario Sorrenti

Italian fashion house Gucci presented its Fall Winter 2024 Eyewear collection that introduces a fresh, innovative approach to men’s accessories under the creative direction of Sabato De Sarno. With a focus on individual expression, the collection breaks away from traditional design, offering a range of eyewear that speaks to the modern man. The campaign stars supermodel George Barnett alongside other iconic models such as Abbey Lee, He Cong, and Liya Kebede, embodying the diverse, authentic spirit that defines Gucci’s vision. Fashion photographer Mario Sorrenti captured the campaign. In charge of art direction was Riccardo Zanola, with styling from Suzanne Koller, and casting direction by Piergiorgio Del Moro and Samuel Ellis Scheinman. Beauty is work of hair stylist Duffy, and makeup artist Lucia Pieroni.

Each piece in the collection showcases a unique blend of contemporary style and classic Gucci elements. The Interlocking G logo makes its appearance, subtly yet powerfully, across frames that vary from bold, oversized shapes to sleek, minimalist designs. This juxtaposition of styles ensures that there is something for every taste, whether one prefers to make a statement or opt for understated elegance. The use of high-quality materials and meticulous craftsmanship further underscores Gucci’s commitment to producing pieces that are fashionable as well as durable and timeless.

Gucci Eyewear
©GUCCI, Photography by Mario Sorrenti

Beyond aesthetics, the Fall Winter 2024 collection is designed with the modern lifestyle in mind. Each piece is engineered to offer comfort and practicality, making them suitable for both everyday wear and special occasions. The lightweight frames are crafted to provide a comfortable fit, ensuring that they can be worn all day without sacrificing style. This focus on functionality, combined with cutting-edge design, makes Gucci’s eyewear a perfect blend of form and function.

Gucci’s Fall Winter 2024 eyewear collection celebrates identity and personal style. By blending traditional elements with modern innovation, Sabato De Sarno has created a collection that honors Gucci’s legacy and also sets a new standard for luxury eyewear. For men seeking to enhance their look with pieces that reflect both their personality and the latest in fashion, this collection offers the perfect solution.

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Written by Ana Markovic

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