Ferrari presented its Fall Winter 2024 campaign that brings a fresh perspective on the synergy between fashion and engineering. In this latest collection, designer Rocco Iannone draws inspiration from the precision and power synonymous with Ferrari, crafting garments that speak to the modern man’s desire for both style and performance.
Photographer Willy Vanderperre captures this essence through a series of bold, high-contrast images. The campaign emphasizes the raw strength and sophistication of the collection, with light playing a crucial role in highlighting the textures and contours of each piece. The interplay between sharp lines and fluid shapes reflects the dynamic energy of Ferrari’s design philosophy, creating a visual narrative that is both striking and refined.
The collection itself is a study in contrasts. Tailoring is elevated through innovative materials and techniques, with structured blazers and outerwear that offer a modern twist on classic menswear. The use of special treatments, such as resin-coated denim, adds a glossy finish that contrasts with the rich, matte textures of leather and wool. This juxtaposition creates a unique aesthetic that balances elegance with a rugged, industrial edge.
In addition to its focus on tailoring, the collection also explores the intersection of functionality and luxury. Accessories like racing gloves and compact leather bags are designed with both style and practicality in mind, embodying Ferrari’s commitment to innovation. Footwear options, including unisex ballet flats with ultra-flat soles, nod to the brand’s automotive heritage while offering a contemporary update on traditional menswear shoes.
The campaign’s minimalist setting – a black background with flashes of Ferrari red – allows the collection to take center stage. The simplicity of the environment enhances the impact of the clothing, drawing attention to the craftsmanship and thoughtful design details that define the collection.
Stars of the Ferrari Fall Winter 2024.25 campaign are Rokas Kavaliauskas, Natasha Poly, and Nyaduola Gabriel.
