Evan Mock ‘s latest venture into fashion emerges in a photo series captured by photographer Daniel Jackson for Zara. Known for his vibrant personality and eclectic style, Mock channels a gritty, urban charm that complements Zara’s contemporary aesthetic. With pink highlights adding a pop of color to his otherwise dark hair, Mock brings a fresh energy to the minimalist setting of the shoot.
Evan Mock, celebrated as an actor and a skateboarder, effortlessly translates his street-style into this shoot. The choice of Daniel Jackson as the photographer for this campaign is deliberate. Jackson’s ability to capture the unfiltered essence of his subjects complements Mock’s authentic vibe. The clean, stark backgrounds used in the shoot focus all attention on Mock’s expressive poses and the textured clothing.
Stylistic decisions in hair by Erol Karadağ play a crucial role in defining the shoot’s edgy look. Karadağ, known for his innovative approach to hairstyling, enhances Mock’s signature pink streaks, styling them in a way that they become an integral part of the overall aesthetic. This bold hair choice not only accentuates Mock’s youthful rebellion but also infuses a sense of playful defiance into the Zara brand.
By choosing figures like Mock, who are at the intersection of various creative fields, casting director Sigrid Bravo ensures the campaign speaks directly to a diverse, culturally attuned audience. This strategic casting reinforces Zara’s commitment to inclusivity and its pulse on current trends.
This campaign marks a significant moment for Evan Mock as he continues to solidify his status within the fashion industry. For Zara, working with Mock not only taps into his expansive following but also signals the brand’s ongoing evolution towards embracing bolder, street-inspired elements in its collections.
