BOSS is entering a new chapter with the official release of its first collection co-created with David Beckham. Set to drop on April 23, 2025, BECKHAM x BOSS is the result of a multi-year partnership that fuses the fashion house’s tailoring legacy with Beckham’s signature aesthetic. Focused on refined pieces designed for daily wear, the collaboration introduces a fresh signature cut, updated casualwear, and a full suite of accessories that move between relaxed and formal with ease.
MENSWEAR
With the Spring/Summer 2025 collection, Beckham takes on a formal design role for the first time, working closely with the BOSS creative team to shape a collection that mirrors his personal wardrobe. Neutral shades, ivory, navy, beige, and soft pastels, set the tone across crisp shirting, jersey staples, textured knits, and tailored outerwear. Denim appears in varied washes, while the accessories lineup includes polished Chelsea boots, a leather holdall, and a classic baker boy cap.
As BOSS pivots toward deeper creative partnerships, CEO Daniel Grieder positioned the collaboration as both a business and brand-defining move. “Our first BECKHAM x BOSS collection marks a significant milestone in our long-term strategic partnership and represents a unique moment in the history of our core brand,” Grieder said, adding, “This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion with our brands.”
Designed with the BOSS 24/7 philosophy in mind, the collection offers total wardrobe coverage. Every piece, whether sharp tailoring or laid-back jersey, aims to serve multiple functions throughout the day. A newly developed cut exclusive to BECKHAM x BOSS anchors the suiting range, while outerwear brings structure to otherwise casual looks. Across the board, detail and craftsmanship are elevated, yet the tone remains understated.
Beckham’s Direct Influence
For Beckham, the project offered the chance to go beyond styling and into hands-on design. “I’ve always loved fashion and curating different looks, so having the opportunity to collaborate with BOSS on my own spring/summer collection has been a great experience,” he shared. “It’s allowed me to really get into the detail of the pieces and to create a wardrobe of looks that aim to be effortlessly stylish and suit a range of occasions. I can’t wait to see it in stores.”
This debut also signals BOSS’s commitment to partnerships with long-term creative potential. Rather than a one-off drop, the brand has confirmed that BECKHAM x BOSS will continue across multiple seasons, marking an evolution in how it approaches celebrity-driven design. The pairing of Beckham’s widespread cultural influence with the brand’s tailoring expertise creates a hybrid vision of contemporary menswear.
To launch the collection, BOSS enlisted photographer Lachlan Bailey, who captured the looks with his signature cinematic realism. Produced by Team Laird, the visuals focus on quiet strength and ease, qualities embedded in both the garments and Beckham’s public persona. Accompanying the editorial is a 360-degree campaign set to dominate global ad spaces, including Times Square, Piccadilly Circus, and key fashion capitals across Asia and Australia.
SVP of Creative Direction Marco Falcioni emphasized Beckham’s deep involvement: “Working with David on the first-ever BECKHAM x BOSS collection has been absolutely incredible. He is extremely committed to excellence and detail. His passion for fashion is authentic and he has been deeply involved in all aspects of our collaboration. We had a lot of fun during the shared design process, and the result is this remarkable collection of timeless pieces that exude effortless confidence.”
Starting April 23, the BECKHAM x BOSS collection will be available at BOSS stores globally, online and through selected wholesale partners.
