Luxury fashion house BOSS presented their Fall Winter 2022.23 campaign that explores what it really means to be one’s own boss. The campaign features star-studded and diverse cast that include the brand global ambassadors: TikTok star Khaby Lame, Italian tennis player Matteo Berrettini, and British boxer Anthony Joshua (each of them co-designed capsule collections with the brand), as well as world-famous rapper Future, and South Korean singer and actor Lee Min-ho. The campaign explores the path to being your own BOSS: a series of trials, successes, and even failures – with hope and growth on the other side.
