Luxury house BALENCIAGA and sportswear brand ADIDAS unveiled BALENCIAGA / ADIDAS Spring 2023 campaign starring boxer Jermell Charlo, singer BCW, and model Khadim Sock captured by photojournalist Joshua Bright. The collection, that fuses elements of sportswear and fashion, reimagines a tracksuit as business attire completed with high-heeled pantashoes, both brands’ athletic equipment and iconic sneakers are reinterpreted as hybrid products. Balenciaga‘s t-shirts, baggy jeans, the hourglass bag, and signature jewelry styles get the Three Stripe treatment as well.
