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How Linen Took Over Men’s Summer Fashion

Easy, polished, and built to last, linen finds its place in the sun

Linen
©MASSIMO DUTTI, Photography by Pablo Limorte

Few fabrics have made as significant an impact on men’s summer style as linen. From relaxed shirts worn at beachside venues to tailored suits at warm-weather weddings, linen has become a defining feature of the season. This isn’t a passing trend, it’s a style evolution rooted in centuries of use. With ancient origins, renewed luxury status, and a strong sustainability profile, linen’s popularity continues to grow. Its rise in menswear reflects a shift toward comfort, practicality, and understated sophistication.

A key reason behind linen’s resurgence is its unique ability to combine relaxed ease with refined structure. This balance has opened the door to a range of modern designs – from light, neutral-toned casualwear ideal for evening outings, to tailored navy linen suits appropriate for formal outdoor events. As menswear embraces comfort without abandoning elegance, linen has established itself as a reliable summer staple.

For those attending or preparing for a summer wedding, finding the right outfit is key. Check out these stylish wedding suits for men, impeccably designed linen suits that will keep you cool and collected on your special day. Linen offers exceptional breathability and a naturally polished look, making it the perfect choice for warm-weather celebrations.

A Brief History: Ancient Roots, Modern Appeal

Linen is far from new. In fact, it is one of the oldest textiles in human history. In ancient Egypt, it was worn by both pharaohs and priests. Grown along the Nile, it was favored for its breathability and resilience – essential qualities in the desert heat. Over time, linen became associated with wealth and status, a symbol that endured across the Mediterranean for centuries.

Although it never fully disappeared, linen eventually took a backseat to more structured fabrics. It came to be viewed as too casual or prone to wrinkles for modern, fitted silhouettes. Often reserved for resort wear, it evoked images of colonial elegance in tropical climates. This aesthetic, however, helped pave the way for linen’s return in 20th-century summer fashion, where it began to take on a more refined and contemporary role.

Catwalk Moments That Sparked the Movement

Linen’s recent rise owes much to its reintroduction by major fashion houses. Designers recognized its natural elegance and ability to look refined with minimal effort. Spring Summer collections from brands such as Giorgio Armani, Ralph Lauren, Hermès, and Bottega Veneta brought linen into sharp focus – showcasing everything from relaxed tailoring to elevated everyday pieces.

The minimalist style of the 2010s boosted interest in natural fabrics, and the pandemic only accelerated the move toward comfort-driven clothing. Celebrity moments – such as Timothée Chalamet’s modern ensembles or Harry Styles’ fluid shirts – helped bring the fabric into popular culture, appealing to a new generation of style-conscious consumers.

Linen
©MASSIMO DUTTI, Photography by Pablo Limorte

Comfort in the Heat: Why Linen Just Makes Sense

While style is important, comfort in high temperatures is essential. Linen excels in this area. Its natural properties promote airflow and help regulate body temperature. Unlike cotton or synthetic fabrics, linen allows the skin to breathe, drawing moisture away and keeping the wearer dry even in intense heat. It is also naturally hypoallergenic, which benefits those with sensitive skin.

In the wake of COVID-19, dress codes have become more relaxed. Comfort has become synonymous with modern luxury, and linen fits squarely within this shift. Its quiet elegance aligns with the rise of understated dressing and the broader move toward thoughtful, relaxed clothing choices.

From Exclusive to Everyday: How Linen Went Mainstream

Once limited to high-end collections, now its widely available. Brands such as Uniqlo, H&M, Zara, and J.Crew have embraced the fabric, making it more accessible to the general public.

Affordable blends have also made a difference, expanding its reach across various price points. Social media platforms like TikTok and Instagram have further fueled interest, offering endless inspiration for how to wear linen. Influencers have helped redefine it as essential for easy summer style – bringing it from exclusive runways into everyday wardrobes.

Linen in the Eco-Fashion Movement

Linen doesn’t just look good, it’s also a responsible choice. Compared to cotton, it requires less water and fewer pesticides to produce, making it a more sustainable option. It’s biodegradable, durable, and fits neatly into conversations around circular fashion.

As interest in sustainability continues to grow, linen’s longevity and low environmental impact strengthen its position in menswear. Experts frequently point to it as a leading example of how fashion can evolve while remaining environmentally conscious.

Ahmadou Gueye
©MASSIMO DUTTI, Photography by Pablo Limorte

Styling Linen: Practical Tips for the Modern Man

If you’re considering adding linen to your wardrobe, begin with core pieces: a crisp white or navy linen shirt, beige or olive shorts, a light blazer, and a well-cut pair of trousers. These items are versatile and easy to build outfits around.

Fit is crucial – wrinkles are part of linen’s natural character, but pieces should be tailored well to maintain a polished appearance. Avoid overly loose silhouettes. Try combining it with other materials such as denim, poplin, or lightweight knits. Stick to classic summer colors – whites, beiges, navies, and pastels – and pair with leather sandals, espadrilles, or white sneakers. Keep accessories minimal, and consider a clean haircut to match the simplicity of the look.

One thing to avoid: pairing an overly wrinkled linen shirt with equally creased shorts. Even relaxed looks benefit from thoughtful styling.

The Future of Linen in Men’s Fashion

Linen is not fading anytime soon. Innovations in textile technology are making linen blends more durable and resistant to wrinkles. Designers are experimenting with linen in streetwear and hybrid silhouettes, pushing the fabric beyond its traditional boundaries.

Reports like McKinsey’s The State of Fashion 2025 highlight how sustainability will remain a top priority in the industry – another factor supporting linen’s continued relevance in the seasons ahead.

Cool, Collected, and Classic

Linen is no longer a niche fabric reserved for beach holidays or vintage elegance. Its blend of comfort, style, and sustainability has earned it a permanent place in the modern man’s summer wardrobe. From ancient Egypt to contemporary fashion capitals, linen has remained adaptable and relevant.

And those white linen trousers already being referred to as a must-have for summer 2025? They’re just the latest sign that linen’s moment isn’t ending – it’s still unfolding.

Images from Massimo Dutti SS23 Linen Collection – see full article here.

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Written by Ana Markovic

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