Growing up Nike was everything. This is how Drake describes NOCTA, his collaborative project with Nike. Drake’s love story with the with American sportswear giant started when he was a kid, and now, just like the big athletes, he started his own sub-label with Nike.
SPORTSWEAR
The collaboration didn’t come as a surprise, but a culmination of his long-term relationship with the brand. The musician is regularly seen wearing Air Max trainers, and he’s worked on a number of collaborations with Air Jordan since 2013. He even mentions the brand in some of his songs, and has filmed a music video for “Laugh Now Cry Later” on the Nike campus in Beaverton.
This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.
– said Drake about the collaboration.
Apparel
A nod to the artist’s nocturnal creative process, NOCTA is created for people on the move. The apparel collection combines functionality with street style, featuring adaptable essentials, like puffer jackets, hoodies, sweats and socks. Shop Nike x NOCTA collection at GOAT.
The first drop, introduced in December 2020, came in Black and University Gold color palette, featuring hoodies, fleece pants, crew socks and the star of the collection – the puffer jacket in glimmering fabric, featuring the instantly recognizable swoosh branding. Find Nike x NOCTA Puffer Jacket here.
Taking the inspiration from the debut collection, the long awaited second drop was released in the beginning of 2021, while the third collection was more technical capsule comprised of black layering pieces.
In September 2021, PGA Tour player and Nike Golf ambassador Brooks Koepka played the Tour Championship wearing a black NOCTA crew neck top. The musician explained that the collection is dedicated to one of his idols, his uncle Stephen Sher. The collection featured 10 pieces including polo shirts, crew necks, visors, and nylon tracksuits.
View this post on Instagram
NOCTA x Nike Hot Step Air Terra Sneakers
Drake’s highly anticipated NOCTA Hot Step Air Terra sneakers are finally here, after months of building the hype on social media. The first pictures leaked on Instagram way back in August 2021, while Drake himself wore the pair in his “Laugh Now Cry Later” music video featuring Lil Durk. Since then, the rapper has been posting the pictures of him wearing the kicks in snakeskin and black colorways multiple times on his official Instagram.
After seven months of speculations, the NOCTA x Nike Hot Step Air Terra Sneakers were officially announced via brand’s Instagram page, revealing that the trainers will drop on March 3. When it was released via the official website, the Nike x NOCTA Hot Step Air Terra retailed for $180, but not many of us were lucky enough to cop a pair, as it sold out immediately. As always, you buy the NOCTA x Nike Hote Step Air Terra at Flight Club.
The Nike x NOCTA Hot Step Air Terra comes in two colorways, including the monochromatic Triple White and Triple Black. We’re all for a monochrome colorway, especially when the base silhouette is as interesting as the Hot Step Air Terra. Inspired by the little-known, 1999’s Air Terra Humara, the sneaker is characterized by a very minimalistic design approach. It’s very distinct monochromatic silhouette is finished with metallic touches, Nike Swooshes on the each lateral side panel, reflective piping, colored Air units, as well as the NOCTA logo on the tongue.
In case you missed it – Why Is the Yeezy Gap Jacket so Popular?
