LOEWE, the famed luxury fashion giant, proudly reveals its Pre Spring 2024 campaign, spotlighting K-pop sensation TAEYONG from NCT. The unveiling is all the more special as it signifies TAEYONG’s inaugural campaign ever since his title of Global Brand Ambassador for LOEWE was announced.
Having shaped a name for himself in both the worlds of music and fashion, TAEYONG is the perfect face whose sense of style goes hand in hand with LOEWE’s innovative designs and craftsmanship. His unique fashion sense marries LOEWE’s signature pieces with casual, daily wear, resulting in a forward-thinking style.
Capturing the campaign’s essence is none other than the legendary photographer Juergen Teller. Known for his candid and evocative style, Teller’s frames breathe life into the amalgamation of LOEWE’s classic charm and TAEYONG’s spirit.
The team behind this campaign is nothing short of a dream ensemble. Spearheaded by the iconic designer, Jonathan Anderson, every piece from the collection promises to be a confluence of innovation and elegance. Lending his unmatched photography skills to the campaign is Juergen Teller, whose aesthetic promises to elevate the synergy between TAEYONG’s vibrant energy and LOEWE’s timeless designs. Overseeing the artistic vision is Creative Director Dovile Drizyte, ensuring that the campaign resonates with LOEWE’s essence. Fashion Editor and Stylist, Benjamin Bruno, curates this vision to perfection, while Laura Holmes, the mastermind producer, seamlessly brings all elements together.
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This collaboration marks a monumental chapter in K-pop’s take on the European fashion scene, with TAEYONG’s refreshing style resonating with LOEWE’s timeless elegance. It’s a partnership the brand is bound to hold on for seasons to come.
For more of the Spring 2024 LOEWE campaign head on to DSCENE magazine.
Wow what a bad choice Loewe! I guess you couldn’t afford FELIX… N O B O D Y cares about NCT anymoer. Byeee
Jealous of you, huh
they had to hide him behind those glasses….
As always Taeyong looks stunning in Loewe
What a great ambassador taeyong ??
The new styling is chef’s kiss. It looks so comfy. Taeyong looks so gorgeous in Loewe as always
Thank you Loewe for choosing our taeyong!! Taeyong always look soo good!! he can kill every concept!
TAEYONG suits LOEWE very well.. Both are artistic, unique independent and creative. Looking forward for more to come campaign ?
TAEYONG THE LOEWE BOY ?
There was no better choice than Lee Taeyong to represent LOEWE, JA and TY have in common this infinite, subtle and timeless creativity that no other “basic” kpop idol could represent
Taeyong looks Amazing in Loewe!!!! Best choice ever made!!!
Taeyong looks Amazing!!
taeyong always looks stunning in LOEWE?
we LOEWE you Taeyong <3!!!!
Taeyong is really fit with loewe because we know that he never makes anything plain and flat
Loewe, wow, distinctive designs! and Taeyong slays as usual!
Loewe‘s playful details fit Taeyong‘s unique style. Love how the purple scarf ties in with his hair colour in the first photo.
Very good choice!Great win-win situation!Some people don’t spit shit all over their mouths.
Very good choice.This is a win-win situation.
Very good choice.This is a win-win situation.
Very good choice! This is a win-win situation!
Taeyong looks stunning and the outfits look amazing! My favourite pieces are the green sweater, the blue cardigan and the scarf, not to mention the puzzle bag which is a must have! I’m looking forward to see more of the Spring Summer 2024 collection!
Taeyong is the perfect frontman for this campaign
Taeyong and Loewe are a perfect match.
can we already order these?