On May 24th, HUGO brought its renowned party, HUGO Belgrade Nights, to the heart of Serbia. Following successful events in Berlin and Miami, the Serbian capital hosted this vibrant celebration at Hangar Luka Beograd, transforming it into a bustling hub of creativity and excitement. The event drew over 1,000 guests, all eager to partake in activities that underscored HUGO’s dedication to personal creative expression.
Attendees immersed themselves in a variety of experiences, from tattoo stands and PS5 gaming stations to virtual reality adventures and the HUGO Create corner. An urban graffiti art corner further emphasized the brand’s commitment to individuality and creativity. The event also attracted popular Gen Z trendsetters, including music stars like Nucci, Popov, and Filarri, as well as prominent influencers. The atmosphere was kept lively by renowned DJs, setting the perfect stage for the night’s main act.
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The highlight of the event was an exhilarating performance by Đorđe, who enthralled the audience with his greatest hits. His electrifying show elevated the energy to its peak, leaving the crowd captivated. The evening concluded on a high note, marking another successful event for HUGO.
HUGO Belgrade Nights, with its more than 1,000 attendees, showcased the brand’s ability to create unforgettable experiences that resonate with the young and creative. The event celebrated the essence of the night, embracing creativity, individuality, and the vibrant culture of Belgrade.
