BOSS has taken a daring step into new territory with the launch of its first capsule collection in collaboration with Aston Martin, debuting just in time for Fall/Winter 2024. The collection brings together the refined sophistication of BOSS with the cutting-edge engineering of Aston Martin, offering a unique combination of fashion and automotive design.
This collection marks Aston Martin’s debut in the fashion world, and both brands have delivered with impressive results. The collaboration will continue with two capsule collections each year, reflecting their shared dedication to innovation, performance, and luxury. Drawing inspiration from Aston Martin’s iconic high-performance cars, the collection is designed for the modern man who values both style and functionality, providing a versatile wardrobe that exudes sophistication.
At the core of the BOSS x Aston Martin collection is a commitment to performance-oriented design. BOSS has collaborated closely with Aston Martin to create garments that echo the sportscar brand’s meticulous attention to detail and innovation. The collection combines BOSS’s timeless tailoring with high-performance materials, resulting in a lifestyle wardrobe that goes beyond the racetrack. From quilted leather accents inspired by Aston Martin’s interiors to carbon fiber details for added durability, every piece is an example of craftsmanship.
What truly sets this collection apart is its ability to integrate Aston Martin’s automotive design elements into fashion. Zip pullers, cord ends, and snap buttons mirror the finishes found on Aston Martin vehicles, while a bespoke cord adjuster takes inspiration from the brand’s Q by Aston Martin service. The use of lightweight, high-performance fabrics like carbon fiber further enhances the functionality and aesthetic appeal of the garments, ensuring they meet the highest standards.
The collection is brought to life by Fernando Alonso, Aston Martin Aramco Formula One® Team driver and BOSS brand ambassador. Alonso, who personifies the dynamic energy of both brands, is the face of the campaign, emphasizing the connection between Aston Martin’s precision engineering and BOSS’s timeless style. His role in the campaign adds authenticity to the collection, reinforcing that this partnership is about more than just fashion—it’s about a shared lifestyle and values.
