The model Matthew Bell becomes the striking new face of IRO shot for the label by prolific fashion photographer Andreas Larsson.
Matthew's mother agency is Elite Models in London, but he's also represented by top modeling agencies such as New York Model Management, Nathalie Models in Paris, Modelwerk in Hamburg, but he's also with Elite in Copenhagen, Amsterdam and Milan.
Discover more of the masterfully shot new IRO images after the jump:
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