Diesel has unveiled its Fall/Winter 2024 campaign, “Break the Box,” inviting audiences to break free from the confines of daily life and embrace a world of liberation and self-expression. This campaign presents a vibrant escape, filled with characters that embody the spirit of freedom. Through bold visuals and thought-provoking themes, “Break the Box” encourages viewers to transcend the mundane and explore their desires.
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The campaign showcases the latest collaboration between Diesel’s creative director, Glenn Martens, and art director, Christopher Simmonds, building upon the concept of observation in the fashion world. Photographer Paul Kooiker captures the dynamic relationship between voyeurism and exhibitionism through the lens of a woman confined to a dull office setting. Her gaze falls upon a lively ensemble of characters portrayed on a television screen, reflecting her yearning for a more colorful existence.
Set against cardboard backdrops, the campaign features a diverse cast of models representing a spectrum of ages, races, and genders, including unexpected appearances like a baby and a chihuahua. This eclectic group dances and poses to the pulsing beats of techno music, creating an energetic and engaging scene that draws viewers in.
At the heart of the campaign lies Diesel’s FW24 runway and pre-collection pieces, which playfully challenge perceptions and introduce surprising elements. The collection includes minimalistic Soft Tailoring crafted from dark, coated denim, contrasting with the models’ free-spirited movements. Additional standout items feature acid rain prints, Treatment denim, puffers, camo animal prints, and oversized shaggy faux furs. Eye-catching elements like burnout devoré denim, Diesel underwear, and vibrant distressed prints on crop tops and mini skirts add a touch of hedonism to the overall aesthetic.
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Accessories enhance the campaign’s narrative, with a new iteration of the Play bag in pony hair leopard print making a bold statement. The D-Sruptor watch features a striking green iridescent crystal face, while bold black and silver chain necklaces and bracelets complete the look. Shield-like metallic mirrored wraparound sunglasses, developed in collaboration with Essilor Luxottica, further elevate the collection’s style.
Diesel’s Fall/Winter 2024 campaign not only presents an exciting collection but also inspires individuals to reject constraints and boldly express their unique identities.
