Dior Icons Capsule, curated by Kim Jones, pushes the boundaries of masculine fashion, offering a fresh take on contemporary style. This collection introduces a neo-wardrobe that artfully combines vintage inspirations with today’s trends. With a focus on muted tones and clean, architectural lines, each piece is an example of refined craftsmanship and attention to detail, elevating everyday wear into something extraordinary.
Robert Pattinson, Dior’s esteemed ambassador, takes center stage in this compelling campaign. His role is more than just a model; he embodies the sophisticated ethos of the Icons Capsule. Captured by photographer Alasdair McLellan, the campaign artfully juxtaposes simplicity with elegance, showcasing Pattinson in various tailored ensembles that highlight Dior’s innovative spirit.
Central to the Icons Capsule are garments that represent a blend of tradition and innovation. Pattinson dons wide-leg trousers, structured coats, luxurious cashmere knits, and Harrington jackets, each crafted from high-quality materials synonymous with Dior. The marriage of classic techniques with contemporary design elements ensures that every item not only stands out but also resonates with the brand’s legacy.
The collection is complemented by accessories that offer a modern edge, including messenger bags, totes, and weekender bags made from Dior Gravity leather. Each piece features an updated Dior oblique motif, providing a fresh yet timeless aesthetic. Designed for versatility, these bags effortlessly fit into the lifestyle of the contemporary man, while the B33 sneakers add a bold touch with their dynamic curves and relaxed style.
The campaign’s artistic direction, led by Ronnie Cooke Newhouse and set designer Alex Bock, brings a unified vision that captures the essence of the Dior Icons Capsule. Stylist Melanie Ward curates each look to reflect the brand’s luxury standards, while makeup artist Lynsey Alexander and hair stylist Anthony Turner ensure a polished final appearance.
This campaign not only pays homage to Dior’s rich heritage but also invites a new generation to appreciate the elegance and sophistication that defines the brand, reaffirming its position as a leader in luxury fashion.
adore this man! the perfect fit for dior not surprised they keep going back to robert pattinson