Anthony Vaccarello brings his creative genius to the forefront with Saint Laurent’s Men’s Winter 2024 collection, #YSL54. Captured by the acclaimed photographer and director Glen Luchford, this campaign features both a series of visually stunning photographs and a short film that blend classical art with contemporary fashion.
The visuals are characterized by their richly stylized compositions, lush jewel-toned settings, and a diverse cast of characters. These elements come together to create scenes reminiscent of the masterpieces of Michelangelo, Caravaggio, and Édouard Manet. However, the classical undertones are playfully juxtaposed with modern touches, infusing the campaign with a fresh and daring sensuality.
Drawing inspiration from notable 20th-century directors such as Luchino Visconti and Pier Paolo Pasolini, each image exudes a bold and provocative allure. These directors were known for addressing the complexities of their times through their controversial yet insightful works. Similarly, this campaign reflects a deep cultural awareness and a nod to historical events, aiming to inspire and provoke thought.
Vaccarello’s vision for Saint Laurent is evident in this campaign’s layered narrative. By merging artistic exploration with cinematic flair, he crafts a collection that resonates with both historical reverence and modern sophistication. The Saint Laurent Men’s Winter 2024 campaign is a testament to the brand’s legacy, offering a powerful blend of desire, history, and contemporary elegance.
